Facebook brings back job listings in the United States

Three years after removing the job listings feature, Facebook It brings it back to users in the US, with a focus on helping people find local jobs in the entry-level, trade and service sectors.

Job listings, available to all users aged 18 and over, can be found in a tab within the Marketplace section as well as in Groups and Pages.

Users can filter and sort jobs by category, distance and job type. Facebook also says it will offer personalized recommendations for relevant opportunities based on users’ task browsing history. After submitting their applications, they can chat with companies via Messenger to arrange interviews.

Job listings feature Launched initially In 2017 in the United States and Canada, it expanded to more than 40 countries a year later. However, in 2022, Facebook is limiting its support to only the US and Canada, eventually Turn off the feature In 2023, likely due to the increased use of LinkedIn.

Meta did not explain why she chose to bring back the job listings now. However, it seems that she is trying to return to her roots and expand her purpose beyond just socializing. Back in January, Meta CEO Mark Zuckerberg Mentioned He listed his desire to see “a return to OG Facebook” as one of his big goals this year during the fourth quarter earnings call. This could also be a way for Facebook to attract young people who are just starting out in their careers and to attract more Generation Z users.

Additionally, by prioritizing entry-level, commerce, and service industry positions, Facebook aims to differentiate itself from LinkedIn, which tends to cater to middle- and high-skilled job roles. Facebook has more than 3 billion monthly active users, while LinkedIn is catching up with more than 1 billion.