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Epic Games CEO Tim Sweeney believes Steam and other game stores should ditch the “Made with AI” tags, arguing that they will soon become irrelevant as generative AI becomes ubiquitous in production.
“The AI label is relevant to art galleries for copyright disclosure, and to digital content licensing markets where buyers need to understand the status of rights.” Sweeney wrote on X In response to a user’s request for Steam and other digital marketplaces to drop labels that identify content created using generative AI. “It doesn’t make sense for toy stores, where AI will be involved in almost all future production.”
“Why stop at using AI? We could have mandatory disclosures about the brand of shampoo the developer uses,” he wrote in his letter. Another post. “Customers deserve to know lol.”
After initially taking Cautious approach Towards AI-generated code and assets, Steam now allows the majority of games developed using generative AI, as long as that use It has been detected. Sweeney, who also runs the rival Epic Games Store, believes this type of disclosure is no longer necessary.
Earlier this month, Jonghun Lee, CEO of publisher Nexon, said, He said It was “important to assume that every game company is now using AI”, following criticism of the use of AI-generated voice lines in the game published by Nexon. Sagittarius Raiders. Sweeney I weighed on X Then also, arguing that AI “increases human productivity in some areas by integer multiples,” but that this should lead to “building better games rather than employing fewer people.”
Sweeney may be right that the use of AI is becoming more widespread, and not just in games Microsoft claims That 91 percent of its engineering teams use GitHub Copilot, and that AI is increasingly integrated into all kinds of development and creative tools. But that doesn’t mean every developer will support ditching AI labels, with the number of indie game developers on the rise Using “AI-free” as a sales promoter.