ElevenLabs’ new AI marketplace lets brands use famous voices for ads

ElevenLabs is launching an online marketplace that allows companies to license AI impersonations of famous personalities for their content and ads. The AI ​​voice startup says it’s new Iconic audio market It resolves some of the ethical concerns around the use of AI-generated celebrity voices by providing brands with the “consent-based, performance-first approach that the industry is calling for.”

It works by connecting companies with who owns the rights to a particular sound, with ElevenLabs acting as an intermediary that formalizes the licensing deal and collects the votes. ElevenLabs says the marketplace is only open to a curated list of “top talent and verified intellectual property owners,” ensuring that the voices of notable figures are only created “with permission, transparency, and fair compensation.”

Some AI voices have been achieved using cloning technology, while others have been artificially replicated by referring to historical or archival audio. I think it would be an exaggeration to call this a “market for celebrity voices,” since the list includes historical figures like Mark Twain, Thomas Edison, and Alan Turing, and most people wouldn’t know what they mean. In reality It looks like. Michael Caine is one of the few celebrities to lend their voice to ElevenLabs, and said the company “gives everyone the tools to have their voice heard.”

“It’s not about replacing voices, it’s about amplifying them, opening doors to new storytellers everywhere,” Keane said in a statement about ElevenLabs’ announcement. “I’ve spent my life telling stories. ElevenLabs will help the next generation tell their stories.”

Here is the complete list of all 28 sounds currently available on the market: