EA partners with Stability AI to provide “transformational” AI game-making tools.

EA is partnering with Stability AI, the company developing the Stable Diffusion AI image model, to help integrate AI into its development processes. The two companies will “co-develop transformative AI models, tools, and workflows that enable our artists, designers, and developers to reimagine how content is created.” EA says.

The company says humans will remain “at the center of storytelling,” but “we are evolving the way we work so that AI becomes a trusted ally: supporting faster iteration, expanding creative possibilities, accelerating workflows, and freeing up more time to focus on what matters most — building world-class games and experiences that entertain huge online communities.” EA adds that AI “can formulate, generate and analyze, but it cannot imagine, empathize or dream. This is the work of EA’s exceptional artists, designers, developers, storytellers and innovators.”

EA CEO Andrew Wilson has praised AI in the past, saying last year that the technology is in “Very substantial“From the company’s business. AI could be integrated into EA’s operations further in the future: Investor Group that Looking forward to taking own EA It has its eye on the use of artificial intelligence in the company, with Financial Times Report it “Investors are betting that AI-driven cost cuts will significantly boost EA’s profits in the coming years.” And EA isn’t the only major gaming company looking to increase its use of AI; PUBG: Battlegrounds Crafton maker Just announced It is investing heavily in artificial intelligence as part of its “AI first” strategy.

One of the first initiatives EA and Stability will work on together is to “accelerate physical rendering (PBR) creation by developing new artist-driven workflows — for example, tools that generate 2D textures that maintain color and light accuracy across any environment,” according to EA. Stability AI He notices it The two companies will also “develop AI systems capable of pre-visualizing entire 3D environments through a series of intentional prompts, allowing artists to creatively direct game content generation with unparalleled speed and precision.”