Disney Plus will follow ESPN in rolling out vertical video for the TikTok generation

Disney plans to Provide short-form vertical videos On that Disney Plus streaming app this year after the format proved successful with ESPN’sThe greens“last year.

The company made the announcement this week at its annual Global Technology and Data Expo held in Consumer Electronics Show 2026where Disney executives discussed tools for its advertising partners and new features for its streaming services.

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in Interview with DeadlineVertical videos can take many different forms, from original shorts to clips from social media to clips crafted from TV shows and movies in Disney’s library, said Erin Teague, executive vice president of product management at Disney.

Teague, a former YouTube executive, said the company wants to create a “bite-bit experience” and advance daily viewing habits on the Disney Plus app among its viewers.

Disney also owns ESPN, which debuted vertical videos on its app in the second half of last year as part of a plan Restart the application. Disney said at CES that its movie “Verts” was a success. “The experience will evolve as it expands to include news and entertainment and deliver a more personalized, dynamic experience that cements Disney Plus as a must-visit everyday destination,” Disney said in its announcement.