Created by Wells Fargo alumni, Identifee unifies productivity technology for bankers into one platform — get it at TechCrunch Disrupt 2025

Fram Esmailian spent nearly 14 years at Wells Fargo, selling payment infrastructure strategies to Fortune 500 companies. Despite being a top performer in the payments division, he constantly felt stymied by the bank’s outdated technology.

“I spend at least five to 10 hours preparing for client meetings,” he told TechCrunch. “I had to work through 10 or 15 different systems to gather the information, understand it, and then put it into PowerPoint.”

Like his colleague, Kevin Miyamoto also struggled with Wells Fargo’s technology. Despite managing $900 billion worth of annual customer payments, he managed his entire portfolio of accounts using Excel spreadsheets rather than a proper customer relationship management (CRM).

Frustrated by Wells Fargo’s inefficient tech tools, Esmailian and Miyamoto teamed up in 2021 to build IDa software platform specially designed for commercial bankers that has all the capabilities they could wish for. The company is among the top 20 finalists in The emerging battlefield Competition in TechCrunch disabled 2025.

Having personally encountered outdated technology at one of the country’s largest banks, Esmailian and Miyamoto knew that technology shortcomings were more serious at smaller financial institutions.

“If you want to get any information about your customer, you might have to log into 10 separate systems, download all the different data into Excel, and then start doing the analysis,” Miyamoto said. “It takes forever.”

Identifee is designed to enhance bankers’ productivity by bringing together the functionality of multiple, fragmented internal systems into a single platform.

The startup’s platform is built on several modular systems that customers can purchase individually or as a complete kit. These systems include a customer relationship management (CRM), a business intelligence tool for tracking customer data, and a sales enablement module for creating reports and presentations.

“If you’re a community bank, you can do what Identifee does, but you’ll have to have Salesforce, Seismic, Power BI, and Tableau,” Miyamoto said. “Or you can use our tool, which has all of these things, but in one easy platform.”

Some Identifee modules are also powered by artificial intelligence. For example, a startup’s AI agent can help fill out request for proposal (RFP) forms according to each bank’s compliance and risk policies.

Ismailian and Miyamoto claim that Identifee is the only platform designed specifically for them Commercial banks and Credit unionsa combined US market segment estimated to exceed 8,800 institutions.

Identifee has already earned the trust of the banking industry, having signed up more than 170 clients, including major names like Silicon Valley Bank, First Fidelity Bank, and Comerica.

The company has raised about $5 million in seed funding from investors including Ocean Azul Partners, 10X Capital and Gingels.

When asked why other startups haven’t addressed the shortcomings of business banking technology, Miyamoto replied: “There are a lot of people aware (of this problem), but those people didn’t create companies like Fram and me.”

If you want to learn more about Identifee from the company itself — while also checking out dozens of other companies, hearing their ideas, and hearing from guest speakers at four different stages — join us at Disrupt, October 27-29 in San Francisco. Learn more here.