Convertible emails showed how Meta struggled to keep Facebook culturally

With the first week of Mita Anti -monopoly trial Behind us, the documents shared by the US Federal Trade Committee (FTC) provided more insight into Meta’s internal struggles to maintain a Facebook link. In emails from 2022, META executives have developed different visions for the future of Facebook to enhance his success, while admitting that its cultural importance is decreasing.

Fast forward until 2025, and is still fighting with this problem. Mark Zuckerberg said during the company’s quarter profit call in January that the company wanted this Restore the cultural importance of Facebook This year with a return to “OG Facebook”. Part of its solution to this problem is the last launch of The tab of renewed friends.

In a series of messages from April 2022, which was shared as a guide during the trial, Zuckerberg discussed concerns about the “Friends” structure on Facebook and coordinated in the past where each other major platform focuses on “follow -up”.

He thought about getting rid of the coordination of friends and even suggested Delete Facebook friends to everyone And made them start again.

Some outstanding points of Mark Zuckerberg emails below.

Fears about Facebook loss of cultural importance

• “I want to make sure that we have a unique vision of the FB application that can lead to sustainable growth over time. Although sharing the FB application is fixed in many places, it seems that its cultural importance is decreasing quickly and I am afraid that this is an indication of future health problems.
• “My theory is that we need to update the fB graph structure in order to obtain cultural importance and a better long path.”
• “I think we need to find a strategy that does not leave a single service that picks up scraps left by the other service behind it or artificially or unreasonable service. At the present time, IG works well on cultural importance and FB was more, so I am more focused on discovering a long -term reasonable path.”

Anxiety that the structure of “friendship” in Facebook is outdated

• “The FB app has the concept of friendship, so if there is a way to activate this matter and make it more important than life in the twenties of the last century, this may be a good path.”
• “Friendship feels out of Vogue at the present time for at least several reasons. First, many of the graphs of my friends are meaningless and do not fill them with people who want to hear or communicate with them. Secondly, heavy weight feels that I ask a new person as a friend, which makes it difficult something. Since FB does not feel culturally suitable, this adds more weight to the addition of some to FB against other services. “
• “It seems to me that the FB application position in cultural importance is deeply linked to the structure of friends of friends instead of other organizational principles-for example, following the graphs similar to IG/Twitter, and the method of pure algorithms similar to Tiktok, groups/societies in the Reddit style, etc.”

Suggested solutions

• “Every other modern social network is based on its followers instead of a friend, so it seems that the FB application can be old because this basic innovation has never adopted. The way to correct this will be to fully adopt follow -up.
• “One of the ideas that are likely to be crazy is to think about wiping the graphs for everyone and starting them again. This is clearly that if we do so, many people will not rebuild their graphs or will become less involved, so we want to think about it, we will have to look at this cleaning, we will have to need to move in the experience. Stir the needle.”