Chrome will automatically disable web notifications that you ignore

Google is introducing a new Chrome feature for Android and desktop users that automatically turns off notifications for websites you already ignore. Chrome Safety check feature It already provides similar functionality for camera access and location tracking permissions.

This new automatic cancellation feature is based on Similar Android feature This makes it really easy for Chrome users to unsubscribe from notifications for websites they don’t care about with one click. This feature does not override notifications for any web apps installed on the device, and permissions will only be disabled for sites that send a lot of notifications that users rarely interact with. Less than one percent of all web notifications in Chrome currently receive any user interaction, according to Google, which often makes them more distracting than helpful.

“We’ve already tested this feature,” Google said in its announcement. “Our test results show a significant reduction in notification overload with only a slight change in overall notification clicks.” “Our experiments also indicate that websites that send a lower volume of notifications actually see an increase in clicks.”

Chrome users can choose to turn off the automatic override feature entirely, or they can keep site-specific notifications by either visiting the website to enable them again or re-granting permissions via the health check feature. We’ve asked Google to confirm when this feature will be rolled out.