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ChatGPT Shopping Search is a new and more advanced shopping assistant that provides pneumatic More ways to help users find the right products, now available to all users on mobile and web previously Black FridayOpenAI said in a press release on Monday.
Unlike ChatGPT Shopping was released earlier this yearThis new version asks clarifying questions and “conducts deep online research,” OpenAI said. It’s powered by the GPT-5 thumbnail and is tuned to search high-quality review sites and Reddit to help find products. For shopping tasks, OpenAI says this model outperforms GPT-5 Thinking, one of the company’s advanced search models. ChatGPT Shopping Research also uses its memory of previous conversations to help “deliver a personalized buyer’s guide in minutes.”
OpenAI demonstrated ChatGPT shopping search at a press event in New York last week. There, the company took questions and also set up stations so members of the press could ask various shopping questions. When you order a cute Disney-themed air fryer or gift for Dad, the AI will ask a few clarifying questions before diving in. However, the results were not otherworldly. In the case of the air fryer, the model recommended by ChatGPT shopping search was not the best, another reporter who was present at the event noted. As far as the Disney gift for dad goes, everything was Mickey Mouse themed.
Currently, OpenAI is not monetizing this feature, meaning it will not take affiliate revenue from retailers for sending customers their way. The form is also largely text-based, so there is no application within it Immediate checkouta new feature released earlier this year in partnership with some online retailers. OpenAI says ChatGPT’s shopping research will provide review sites so users can go there to read the full review and perhaps click on any purchase buttons. It remains to be seen if this is how people will use ChatGPT shopping research.
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ChatGPT shopping research is also available at to throba feature intended for professional users that provides them with personalized morning summaries. OpenAI also says that shopping research data is not shared with retailers and avoids low-quality sites and spam when sifting through information online. The company also admitted that the AI is not perfect and that the shopping assistant may make mistakes.
ChatGPT’s shopping research comes as it takes on OpenAI Intense competition from Google It needs to find a path to profitability quickly. Fortunately, consumers Increasingly turning to artificial intelligence to search for products when shopping onlinewith ChatGPT being the first destination. OpenAI has committed to spending $1.4 trillion on data center infrastructure Which will require the company to do so To become a trillion dollar company by 2030. Currently, OpenAI is making… $20 billion annual revenue But it will lose $5 billion in 2024, according to a report from Information. According to leaked financial documents, OpenAI is on track to lose $74 billion in 2028 alone, according to a report from The Wall Street Journal. From her 800 million users weekly20 million subscribers, per April report.