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Dating app Bumble is bringing AI into the matchmaking process via a new AI assistant called Bee. The dating app revealed upcoming features during its Q4 2025 earnings call this week. CEO Whitney Wolfe Herd said the company’s revamped platform, called Bumble 2.0, is expected to roll out sometime this spring, with tools designed to make profiles more personal and matches more meaningful.
One of the biggest changes is what Bumble calls a “class-based profile.” Instead of presenting users as a set of static details, the new format allows people to share different “chapters” of their lives — essentially short story-like sections that highlight experiences, interests, or defining moments.
Today, a typical Bumble profile looks very similar to those found on other dating apps: name, age, photos, and a few quick facts like job title or hometown. From there, the process becomes familiar. Swipe left if you’re not interested. Swipe right if you are.
The new format, Bumble hopes, will give users a chance to show more about who they are before someone makes that split-second decision.
Another feature called Dates will rely on the new Bee AI assistant to help users find connections.
No more swipes?
Wolfe Herd said Bumble may test removing swipe in certain markets and then see how members react to the feature disappearing.
During the earnings call, Wolfe Herd said people were tired of “turning to photos and potentially being rejected with a swipe” and that a class-based profile would help people tell their stories.
Using a chapter-based format, members will be able to share more about themselves beyond the basics, hopefully more interesting to potential partners. One member may be fascinated by another member’s trip to Italy. They reach out to learn more, and maybe a match will form. It’s also a way for Bumble to get more data to feed its AI and gain more comprehensive profiles of its members.
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Bumble wants its members to showcase more of themselves and not just their basic profile, Wolfe Herd said.
“At the end of the day, dating only works when you really understand someone’s story,” Wolfe Herd said during the earnings call. “This is where harmony and connection really happen. It’s the intersection of someone going from a stranger you ignore to someone you really care about. As we reimagined the profile, we thought, why not bring people to life as a story? Everyone has a story to tell, and that’s where people get interesting.”
Many members complain that their potential matches end up in “dead-end chat areas” that never go anywhere, Wolf Herd said. Bumble will offer “dynamic ways” to get members to connect, she said.
Bees as matchmaker
Wolf Herd also said the AI-powered Bee will act as a personal dating assistant and matchmaker by “learning members’ values, relationship goals, communication style, lifestyle and dating intentions.”
Bumble already uses artificial intelligence to help members improve their profiles and find potential matches, but Bee would be a major advance in that effort.
Bumble’s AI assistant will learn about members’ personal insights and try to find compatible matches with other members.
Bee will use member insights to “determine mutual compatibility” with other members. Wolfe Herd said the company’s goal is to “get more powerful information about who you are, what you’re looking for, and really understand your story.” This process can be done by writing or by voice.
If a member wants to use dates to find a match, Bee can use its AI to find a compatible match among other Bumble members and present that person as a possibility. Wolfe Herd said the company will soon begin beta testing Bee with a small, select group of Bumble consumers.
Other dating apps Also use artificial intelligence in their operations to varying degrees. Grindr has a chatbot that helps members write responses, identify potential matches, and plan dates. Both Tinder and Hinge, owned by Match Group, use AI assistants to create icebreakers and enhance member interactions. For example, Hinge Convo Starters launched Late last year to help members start interesting conversations.
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