Bryan Cranston and SAG-AFTRA say OpenAI takes their concerns about deepfakes seriously

Actors, studios, agents and SAG-AFTRA have it all They expressed their concerns About appearing in Sora 2’s AI-generated videos since the launch of the deepfake machine last month. Now a Joint statement From actor Bryan Cranston, OpenAI, Consortium, and others say that after videos of him on Sora surfaced – one even showed him taking… Selfie with Michael Jackson – The company has “strengthened the guardrails” around its Likeness and Voice subscription policy.

OpenAI “expressed its regret for these unintended generations,” the joint statement said. It also carried nods from United Talent Agency, the Association of Talent Agents, and Creative Artists Agency, which received criticize Company Lack of protection For artists of the past. OpenAI did not provide details on how to change the app or respond to it EdgeComment requested in time for publication.

OpenAI appears to reaffirm its commitment to providing stronger protections for those who do not opt ​​in: “All artists, performers and individuals will have the right to determine how and whether they can be emulated.” It also said it would “urgently” review complaints of policy violations.

Cranston said he was “grateful to OpenAI for its policy and for improving its guardrails.” While a positive resolution to Cranston’s case has been reached, SAG-AFTRA President Sean Astin said in the joint statement that performers need a law to protect them from “widespread misappropriation by copying technology,” and pointed to the proposed Nurture Originals, Foster Art, and Keep Entertainment Safe Act, or Anti-counterfeiting law.

OpenAI Sora 2 launched with an opt-out policy for copyright holders before Reverse course After public outcry and videos of Nazi SpongeBob, promising to “Give rights holders more granular control Over a generation of characters, similar to the subscription model but with additional controls.