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The CEO of Microsoft Satya Nadella wanted Make Google dance Two years ago, with AI repair from Bing This is designed to steal the very important Google market. Now, there are many signs that Microsoft has succeeded in searching for Google, both in the United States or all over the world.
Earlier this week Microsoft mentioned The search and news revenues have grown by $ 1.6 billion, or 13 percent, during the past fiscal year. With the exception of traffic acquisition costs, revenues increased by 20 percent by “high search volume and revenue in each research.”
The high search volume was continuing for more than a year now, and Jordi Ribas, the head of the Microsoft search, revealed, at X this week that it had also had an impact on the share market share in the desktop in general. According to Comscore, Bing now has 29 percent of the American search share, compared to about 60 percent for Google. This is an increase of 2.1 percentage points since Bing Chat was launched in February 2023.
The Bing says that Bing has increased the search share all over the world to 11.6 percent, an increase of 3.4 degrees Celsius two years ago. Meanwhile, KOMSCORE and Statcounter have reported that Google’s search share has decreased. Google lost 6.1 percentage points around the world, and in the United States it lost 1.2 percentage points.
These may seem small, but they may be the value of billions on Bing just as Microsoft becomes 4 trillion dollar company. Philip Oukinen said, the CV of Microsoft Funds, said, During launch From the chat Ping two years ago.
When you look at the total search market share – which includes desktop, mobile devices and tablets – Bing does not take a lot of participation from Google. Statcounter notes Bing is only 4 percent all over the world across all platforms, compared to the Google share of approximately 90 percent. It can mean this Microsoft tricks To persuade people to continue Mobile phone efforts.
The research and advertising work from Microsoft is still small compared to Google, but it certainly made Google Dance and respond to her new general looks and I intended artificial intelligence mode In search. Bing was slowly growing and robbing Google and other competitors as Microsoft planned. “This is the fourth year in a row in which Bing and Edge got its share in the market,” says Ribas. “We are also growing thanks to the operation of web grounding to the leading third -party external part, including ChatGPT and Meta AI.”
Microsoft has now re -focused on most AI’s efforts on Copilot instead of searching for Bing, although the search engine quickly Hitting 100 million active users Weeks after the launch of the Acting Bing chat feature. Microsoft Chat between Pong to Copilot has been renamed Months of her first appearance, trying to compete better with ChatGPT and other Chatbots of artificial intelligence.