Automattic acquires Client Manager Clay to add an identity layer to online tools


After obtaining comprehensive messaging applications Whistle and TextsThe owner of WordPress.com automattic Add Another start -up starting communications to the squad: Relationship management application pride.

The financial conditions of the deal have not been revealed, but Clay has so far collected more than $ 9 million of investment capital from investors such as General Catalyst and Yereunner Ventures. The tool will be supported and will be integrated later with other automatic products, such as beeper.

Clay program, It was launched in 2021It is a bit of more intelligent addresses or CRM, allowing users to organize people who know them and keep pace with their latest updates by withdrawing data from services such as LinkedIn, Facebook, WhatsApp and X, as well as address books and calendars.

Image credits:pride

You can use the app to keep up with the things you want to know about people, such as job changes, education, updated swords, modern social posts, and more. Clay also allows you to add notes to the address book entries, so that you can notice how and when you meet, or their children’s names, for example. A timetable for each input appears when adding notes, the last time you reached out, sometimes sharing.

The app that was later built in artificial intelligence, Add Amnesty International Assistant The name Nexus This allows you to ask questions about your network, such as those you know in a specific company, or who you should contact when visiting New York. Moreover, the artificial intelligence robot aims to integrate with the progress of daily work.

As part of the acquisition, which was closed last week, the Little Clay team, including its participating institutions Zakari Hamid and Matthew will findIt joins the automatic automatic stakes section. This group also includes a whistle and Gravity.

“Our mission (…) is to help with relations and increase conscience,” said Ashariram. “This has always been our northern star, and all the features (…) strengthen this by bringing these different aspects of managing relationships to one platform and one tool.”

Image credits:pride

Automatic said it makes sense to buy clay because of its ability to integrate into the company’s broader ecosystem, which includes today Global chat application application (Integration for Sexts.com and Sequisionss Beeper).

Meanwhile, Clay founders have a sense of a common task with Automattic, and they can continue to develop their application. (Often, the smart address book Emerging companies We are Eaten Even by their preparation, then unfortunately injury))

Hamed said: “We are very excited about the longevity of this age,” Hamid said. “We believe this should be something beyond any one company,” he added.

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For clay, the long -term plan in Automatic includes integration with the whistle, and in the end it has become an identity layer for a variety of different tools.

However, these plans have not been completed, and spontaneity cannot be committed to a time frame for this progress. It will also not participate if Clay pricing is due to the change in the future. Currently, the service is a Frimium offer, with it Patured plans start from $ 10 per monthOr $ 40 per seat, monthly for the team.

Clay founders said they believe their values ​​are similar to Automattic’s, which is why the deal was logical.

“One of her main spirit is the idea of ​​this open sources, and the idea that this is one of the strongest powers in our lives. We tend to agree,” Ashiaram said.

The Clay team is also interested in integrating with other open techniques to move forward, such as Activitypub, which is used by Mastodon, and in the protocol, which Bluesky uses.

Clay did not share any numbers about his user base, but she said that his application manages more than 150 million relationships. The app is available on MacOS, Windows, iOS and Web.

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