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Last week, AT&T introduced its newly revamped system Unlimited phone plansbut this is not the only change in its range of services. On a Support page Launched around the same time, the carrier revealed that prices for its “retired” unlimited wireless plans — those that customers who haven’t upgraded are still using — will rise by up to $20 starting next month.
AT&T is implementing two price changes in April. If your account with a “Discontinued” plan has one line, the price will increase by $10. If you have two or more lines in an account, the price increase is capped at $20 per account.
To perhaps make up for this issue, affected plans will get an additional 20GB of hotspot data each month. “This change helps us continue to provide reliable network service, high-quality products, and great customer experiences,” AT&T’s support page says.
In a statement to CNET, an AT&T spokesperson said: “We recognize that any price increase is important to our customers and their budgets. This increase reflects the true cost of continuing to deliver the speed, reliability and support our customers expect every day.”
AT&T asserts that its new plans are priced competitively with other carriers’ plans and “better align with how our customers use our services.”
The change only applies to wireless plans activated before July 24, 2025, according to the support note. This includes legacy plans, not just recently discontinued plans that are being replaced by 2.0 plans.
This also means that if you signed up for the company’s AT&T Value Plus VL, Unlimited Starter SL, Unlimited Extra EL, or Unlimited Premium PL plan in the latter half of 2025, this increase will not apply to you.
The increases make it worth comparing prices between sticking with your current plan or switching to new plans. For example, this change makes the Premium 2.0 plan more attractive. When it was announced, the Premium 2.0 plan was more expensive than the older Unlimited Premium PL plan: $90 per month for one line instead of $86, or $220 for four lines instead of $204. With the new price increases, keeping the Unlimited Premium PL plan will cost $96 per month for one line and $240 per month for four lines.
AT&T isn’t the only one that has changed its plan prices in the past few months. After Verizon Replace its CEOhe – she Prices fell In all areas to be more competitive. And T-Mobile has introduced a new limited time Better value plan At similar prices Try more plan But with more perks aimed at attracting families.
If AT&T increases have you shopping, we’ve got recommendations for Best mobile phone Plan and Best unlimited data The plan, as well as a Comparison between AT&T and Verizon Plans.