At WWDC 2025, Apple Sang eradicates developers amid male services and application store battles

At the end WWDC 2025 Main Address on MondayThe company literally sang its praise for application developers, as the singer and songwriter Allen White turned in a sense of humor in the reviews of the positive application store for customers to the lyrics of songs for a subject entitled “6 of 5 stars”.

“The best app has ever set my eyes,” he said. “This is not an application. It’s an artistic piece.”

However, what Apple did not mention is anything related to the few troubled years of the developer community, or more broadly, why its developers should continue to put their confidence in a company that fights them for all Nickel and Daeem while failing in other ways.

In recent years, the technology giant, which is based in Cuperno, has placed a headquarters of the developer of applications through Wringer because it fought strictly against the organization, lawsuits and any other. The efforts made to curb the alleged application store monopoly By nations, legislators and courts.

Meanwhile, this has not yet been done on some major technological developments that can update developers applications for the era of artificial intelligence.

In March, that delay Siri showed the “most specialized”, which runs the artificial intelligence system, at WWDC last year. apple This is approved for a short period only During the main title of this year, SVP from Craig Federigi Software Engineering said that the work “needs more time” to meet the high Apple tape.

At WWDC, the scattered Apple of artificial intelligence has mentioned the features Google’s AI already hasLike Apple’s Translation features that support artificial intelligenceAlthough she tried to distinguish between Google by presenting words translation in Apple Music. The visual intelligence feature on behalf of Apple has been clarified by taking advantage of the Google application for the search results, which is more original on Android devices with innovations like Search circleand Multisearch of the lensand Visual search in videosAnd more.

Else ChatGPT in the Apple Photo Stadium app and Help coding at xcode. But no deals were announced with other artificial intelligence service providers, though Rumors that Google Gemini integration He was on the way and was Apple As a team with Antarbur On an intelligent coding aid.

Apple has also manufactured the text programming and automation application Easiest shortcuts with the addition of artificial intelligence featuresBut this ended up feeling more gap in meeting with energy users so that AI Siri can take action in their applications for them.

Then there was silence that deaf the ears on the increasingly controversial application store commissions.

In the United States, for example, Apple is fresh A major loss in its battle with Fortnite Maker Epic games That forces Apple on Now allow American developers to refer to alternative payment mechanisms on the web, where they cannot take a commission.

However, Apple has not spent time in an hour and a half of work as it is its store is the best place to create application business, improvements they do on payment processing systems, or how fraud is eliminated. (She described some of the benefits of the developer in the days before WWDC, where it focused on it Fraud counter features and Developer))

Apple also launched Independent games applicationBut the main title that focuses on the benefits of consumer – challenges and social features and ease of access to the Apple games for games – not on what it can do for mobile phone developers.

As some were hoping, did Apple announced a decrease in the application store commissions in all fields for all developers, and finally asking the question on whether the Apple payment system in the application is worth its price.

While it can be said that the improvements focusing on developers more this week in WWDC, through its main developer, the union platforms and their various sessions, Apple has erred in the surprise of the developer community with a kind of recognition that it is understood that these past years were difficult, but in the end they were present on the sides of the developers.

Instead, it was the only indication of the variable market dynamics of the applications for the application store. Application review instructions,, Which has changed the formulation of the “alternative applications market” for “alternative distribution” – a careful reminder that Apple only believes that the only app “Marketplace” that can be present is his application store.

As for the reinforcement of developers, it seemed that Apple is thinking about itself and its cabinets first. In the initial development of Beta of iOS 26, the application store opens up to the search page by default, which means that Apple pushes developers to spend more on search ads for the application store to discover.

Other changes indicate the vision of the Apple developers as just another crane that is withdrawn to make the company more money, while focusing on the joy of consumers with new bells and gears, such as its interface Fix the liquid glass design.

Although it is inspired by VR HeadSet VISION Pro, Apple did not provide developers an explanation about the reason for their functional applications completely to meet These new design instructions. It can have at least the company Glimpse In the fact that liquid glass appears to be a clear introduction to building an operating system that eventually extends beyond smartphones and tablets, to reach new computing platforms, such as AR glasses.

But Apple’s cultural preference to maintain secrets, despite years of comprehensive leaks, to a large extent from Mark Gorkman from Bloomberg, prevented her from noting that liquid glass was only a new updated view of consumers.

When the event is wrapped by singing the Chery App Store reviews (a system now suffers from robots and fake reviews, as developers know), Apple tried to reduce the mood. I knew that this year’s event will let it down developed by delaying artificial intelligence, amid an aggressive pursuit of developers ’revenues.

The end result made the song as a work that leads to the appreciation of the developer – y yES, real performance! – Instead of the real reflection of the value of the developers on the Apple capacity to charge more iPhone devices and make consumers happy.