Artificial Intelligence Delta is used to control the maximum price you want to pay

Delta Air Lines tends to pricing dynamic tickets that use artificial intelligence to determine the highest fees that you pay for flights individually. comments luck I was monitored In the latest call of the company’s profits. After a limited technology test last year, Delta plans to stay away from firmly fixed ticket prices after seeing “surprisingly favorable” results.

“We will have a price available on that trip, at that time, for you, the individual,” the president of Delta Glin Hunstein told the investors in NovemberAfter I started testing technology on one percent of ticket prices. Delta is currently using artificial intelligence to influence three percent of ticket prices, according to Last week’s profit callAnd it aims to increase this to 20 percent by the end of this year. “We are in a heavy test stage,” Hunstein said. “We love what we see. We love it a lot, and we continue to put it.”

Although personal pricing is not unique for Delta, the airline was especially explicit about its embrace. During that call in November, Hauenstein said that the artificial intelligence ticket system is “completely re -engineering of how our price and how we will be pricing in the future”, and we described that “a multi -year multi -year process.” Hawinstein acknowledged that Delta was enthusiastic about the results of the initial revenue that she saw in the test, but she noticed that the shift to the specific pricing of artificial intelligence may be “very dangerous, if not controlled and not properly done.”

The artificial intelligence pricing technology is provided for DELTA by Travel Fetcherr, which is also involved with Virgin Atlantic, Azul, Westjet, and Vivaaaarabus. In the case of Delta, artificial intelligence will work as a “super analyst” that works around the clock throughout the week to determine the prices of dedicated tickets that must be provided to individual customers in actual time, for all specific trips and times.

Airlines have changed their ticket prices for customers on the same roads for many years, depending on a set of factors, including the extent of reservation, what is the website or service that is booked, and even the web browser used by the customer. Delta is not an exception, but it seems that the pricing of artificial intelligence is set to expand the approach.

Delta acquired heat to ship customers different prices for flights, after they retracted the decision Price tickets are higher for individual travelers Compared to the groups in May. It is not quite clear how artificial intelligence tickets will be in the invading Delta when customers analyze to know the prices, however luck Notes It has advocates of privacy concerned.

“They are trying to see people’s heads to know how much they are ready to pay,” said Justin Kluko from monitoring the consumer of the post. “They mainly penetrate our brains.” Sinator Arizona Robin Galligo described it as it “Specified Pricing” designed to put your pressure for each penny.