Apple will overtake Samsung in global smartphone shipments, an analyst says

Apple is preparing to displace Samsung from the throne of global companies Smartphone maker in 2025 and is expected to maintain this leadership until at least 2029, according to a Market report Forecasts from Counterpoint Research published on Wednesday.

Counterpoint expects Apple’s global smartphone shipments to grow 9% year-over-year through the third quarter of 2025, putting it ahead of Samsung for the first time in 14 years. Shipments of iPhone 17 Assortment, incl iPhone AirAnd iPhone 17 Pro and iPhone 17 Pro Max Exceeded expectations, according to the report. Samsung shipments rose 4.6% year over year during the same quarter.

Don’t miss any of our unbiased technical content and lab reviews. Add CNET As Google’s preferred source.

Counterpoint senior analyst Yang Wang said the reception iPhone 17 The lineup has been positive, and customers trading in their old iPhones have given the tech giant a big boost. “Consumers who bought smartphones during the COVID-19 boom are now entering the upgrade phase,” Wang said. “Furthermore, 358 million used iPhones were sold between 2023 and Q2 2025. These users are also likely to upgrade to a new iPhone in the coming years.”

Apple is late Some features of artificial intelligenceincluding the renewed Siri with Apple intelligenceHowever, this did not seem to affect iPhone sales, as Counterpoint noted. iPhone 17 sales were higher than they were for the iPhone iPhone 16 It was released last year, particularly in the United States and China, according to the report.

Counterpoint expects Apple to provide… Foldable iPhone and budget models, such as forecast iPhone 17e It may be launched as the company moves away from… Annual release In turn, it will help Apple continue its dominance over the next few years. Apple’s global smartphone market share will reach 19.4%, according to Counterpoint, compared to Samsung’s share of 18.7%.