Apple plans to increase artificial intelligence investments “significantly” and is open to integration and purchases


Apple indicated on Thursday that it is getting more serious about its plans to catch up with the artificial intelligence race.

“We see Amnesty International one of the most depth technologies in our lives. We integrate it through our devices, platforms and through the company. We also grow our investments.” He added: “Apple has always been about taking the most advanced technologies and making it easy to use and access to everyone, and this is at the heart of our artificial intelligence strategy.”

Before inviting it, the company participated in an interview with CNBC It is open to integration and purchase to accelerate its plans, Amnesty International. The company also noticed that it had already acquired seven companies this year. Cook said he was not “huge” in terms of dollar.

Apple was criticize Because it was stopped from the era of artificial intelligence. It has announced a number of artificial intelligence features so far, to fail For shipping. The company was accused Show an improved version of Siri artificial intelligence This was not close to preparing to launch.

but Apple has defended By saying it does not need to rush – that launching wrong features or wrong products just to be wrong. This is especially true if these products do not work as they promised.

So far, Apple says it has launched more than 20 Apple intelligence feature, including visual intelligence, cleaning and writing.

Later this year, Apple plans to launch the features of Amnesty International such as live translation and a friend of an exercise that works with a back, but the more he increases Siri’s personal improvements were delayed To 2026.

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Apple has delivered the best sales of iPhone than expected and recorded its revenues in the third quarter, which I saw pop pop In trading after hours.

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