Apple could launch at least five new products, including the iPhone 17E, next week

Apple could announce at least five new products during a three-day event in early March that will include a lower-cost MacBook, iPhone 17eThe new iPad Air, new MacBook Pro and MacBook Air laptop models, and perhaps more, According to a Bloomberg report.

Unlike the Apple “event” that has become standard, for example, when launching the iPhone, a “special experience” will be held in New York, London and Shanghai. On March 4th It can include three days of announcements and hands-on training time for invitees.

Bloomberg’s reporting appears to reinforce an earlier report From a bold fireball About the company extending its advertising into a three-day event.

An Apple representative did not immediately respond to a request for comment.

While there may be more product announcements at these gatherings in early March, such as previewing software updates or upcoming features, the focus of the report will be on new and updated hardware, led by lower-cost MacBooks that will be available in different colors. Additionally, a lower-cost iPhone 17 model, the 17E, is expected to arrive this spring, as well as the iPad Air with an M4 processor, an updated base iPad, and MacBook Pro and MacBook Air laptops with upgraded processors.

The Bloomberg report also notes that inventory of some existing product lines (iPad Air and iPhone 16E, for example) has started to decline, which is likely to be the case if upgraded products are on the way.

Throughout 2026, Apple is expected to stay away from one big iPhone event per year To launch multiple products at least twice a year.