Apple believes that Orange is the new black. not so

New Apple idea for iPhone 17 Pro Simple: Draw it in the same color as Cheto and Construction Conses and that Nissan only sees it in a tragic position in many rented cars. You may call it Apple “Orange“But there is nothing heavenly at all.

Yes, iPhone Pro officially went to Orange … and I think we are supposed to claim this is exciting.

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Bold colors can work. Red Ferrari? I am iconic. Blue midnight depths? amazing. I really like iPhone 16 This is Barbie. But orange for the signing of fluorescent traffic? This is a statement that will seem like a seasonal pillar that left Halloween after exactly three months from now. Or, as my editor brilliantly indicated, Tim Cook appears to pay Mother painA hideous painting on the innocent population with smartphones in the world.

The new paint function does not specify an old story. Under the mandarin shell, it’s the same iPhone Pro – a little better cameras, a little better battery, a little more expensive. Apple knows that the innovation menu is not a jaw analgesics, or, well, “Dread“This year, so it tends to the shock value. Don’t buy the orange iPhone for ingenuity. You buy it because you want people to notice you (then you may ask about your taste).

Here is my real problem. IPhone has always been about balance. Method, materials, devices, design, beauty and brains. With Orange, do not hand over Apple. It is high without being elegant and trick without adding a material. This is not its bold simplicity. It is a pumpkin.

The most grinding of my gears is that Apple has elderly colors before. Pink gold was creative The purple iPhone 12 was new without being vulgar. Even the red product is agile age.

But who remembers IPhone yellow 14? no one. Or at least do not remember it in any way. This color felt as if it was the apple clearing from the first day.

Instead of doubling the elegance of the road, why don’t you give us the colors that people really want?

I have been pleading with the wise green iPhone ether for years until now, and finally gave us this Apple with The regular iPhone 17 collectionBut not for professionals. Cobalt will be a welcome change, or, HECK, Give us any blue actually blue. Even the brilliant bronze will feel distinguished. Apple is the company that holds the design, but somehow does not overlook the most required finishes you do not see daylight.

This Apple will rotate as a vibrant new character for your iPhone. In fact, it is a marketing trick that wears courage. The real courage is to withdraw the orange iPhone at a meeting five years from now and persuade anyone who still looks good. (I am very sorry for my colleagues from CNET employees who love orange shade. I hope you are still like me after reading this.)

I will give you one thing. At least when dropping on the street, you will find it quickly. It will be a glowing thing like a sign of danger.