Anthropic’s Super Bowl ads mocking AI with ads helped push Claude app into the top 10

Anthropic Super Bowl ads — which features darkly comedic scenarios of people seeking advice from chatbots, only to be directed to “cougar” dating sites and height-enhancing slippers — is starting to pay off. In the days that followed, Anthropic’s chatbot Claude rose from No. 41 on the US App Store to become a top 10 app. As of Friday, Cloud ranked seventh — its highest ranking to date — indicating that its “ad-free” offering is resonating strongly with users.

According to new data from the market information provider Application formsClaude downloads in the US across iOS and Android totaled an estimated 148,000 from Sunday to Tuesday – the latest data available. This represents a 32% increase on the previous three days, from Thursday to Saturday, when downloads totaled about 112,000.

Cloud’s average daily Sunday-Tuesday downloads were 49,200, up 32% from the usual Sunday-Tuesday average of 37,400 per day.

The numbers show that Anthropic’s Super Bowl commercials, along with Anthropic’s recent ads Launch of the new Opus 4.6 modelworked to draw attention to Claude’s implementation and its main advantage over ChatGPT. The last Ads are offered to users for free This week, just as Anthropic’s ads warned.

As a result, the Cloud app is receiving more attention than when it first appeared on mobile.

Consumer-focused AI application It arrives on iOS in May 2024 to a somewhat lukewarm reception. ChatGPT has conquered the market on mobile devices and evolved into Nearly half a million installs In his first five days. In comparison, Claude only had 157,000 global downloads during its first week and never ranked higher than 55th in the US App Store.

Globally, Claude saw some gains last week as well. Total global downloads of Claude across both the App Store and Google Play increased 15% from Sunday to Tuesday compared to last Thursday to Saturday. However, this was less than half of the gains seen in the US, Appfigures noted.