Andrew Cuomo’s campaign is entirely based on MAGA influencers

With only 13 A few days before the New York City mayoral election, former Governor Andrew Cuomo Partner with some of the same influencers That helped President Donald Trump Winning the White House last year.

During the past week, Right-wing creators Such as Logan Paul, a former vlogger turned podcaster and WWE wrestler, and Emily Austin, a sports influencer and commentator, have posted content featuring Cuomo as a guest on their shows. The appearances marked a new investment by Cuomo’s team in generating online attention as a way to compete against social media. Democratic candidate Zahran Mamdani. But instead of trying to sever Mamdani’s support online, Cuomo appears to be trying to siphon support from GOP nominee Curtis Sliwa.

“It’s a desperate swing,” says one Democratic strategist who spoke to WIRED on the condition of anonymity to speak frankly without involving the firm they work for. “The clear desire to join power at all costs, wherever that power may be, is one of the reasons he was so rejected online. It’s a misunderstanding of the moment.”

Next comes the Cuomo campaign’s decision to associate itself with the online right New polls showed If GOP candidate Curtis Sliwa withdraws, the race between Cuomo and Mamdani will be tougher. Cuomo, a registered Democrat, is running on the independent track after failing to beat Mamdani in the Democratic primary.

Cuomo’s campaign did not respond to multiple requests for comment.

“I’m sure his advisors give him advice like, ‘You need to get customers online,’ and they want to get it at any cost,” the strategist tells WIRED. “It’s the same kind of consulting mind where they think they need to make a big splash and get attention without realizing that the attention Zahran gets isn’t being paid for. It’s coming from creatives who believe in him and see his vision as their vision.”

Cuomo’s collaboration with conservative influencers comes days after the former governor’s campaign launch Pro-Israel creative Zack Sage Fox is running his “social media campaign,” according to A.J Latest post from Fox On X. According to Fox LinkedIn account, he is the CEO of a company called Fat Camp Films that describes itself as “the production arm of viral Internet hubs,” including @fuckjerry and LADBible, two massive social media brands and Instagram accounts that aggregate viral content online.

On the Fat Camp Films websitethe company is promoting Fox’s work with Mike Bloomberg’s 2020 presidential campaign, which flooded social media with pro-Bloomberg memes at the time, becoming one of the first political campaigns to officially partner with the parent company of meme pages like Fuckjerry.