AMC will stream the 21-part premiere of The Audacity on TikTok

While it’s not unusual for networks to promote new shows by releasing full episodes on YouTube, AMC is doing something a little different for its Silicon Valley-focused comedy “The Audacity.”

The show’s premiere will be available on TikTok, starting Sunday morning. It will be divided into 21 clips, each approximately three minutes long. According to the deadline. The clips will be numbered, allowing users to watch the entire premiere if they choose.

This could be a smart way to generate buzz among younger viewers for a show anchored by AMC’s chief marketing officer It is described as the network’s biggest launch of the year. Or it might just be a strange attempt Re-create Quibi.

The Audacity film, created by Jonathan Glatzer and starring Billy Magnussen and Sarah Goldberg, does not depict real companies or CEOs, but aims to Providing a darkly comedic look at many of the issues created by today’s technology.

And if you don’t want to watch in three-minute clips, you can watch the full premiere on AMC and the AMC+ streaming service. It will also be simulcast on Samsung’s free Samsung TV Plus service.