Amazon’s shopping application will start reciting the elements that he does not sell

Despite the way it looks, you do not sell the Amazon Everything. To fix this, the company tests the new shopping feature that will include products that it does not sell in the search results on its application, then send it to the brand’s website for the brand.

in Blog post Amazon, published this week, announced that this “direct store brand sites” feature in a new demo test on its shopping application. “When customers who can access Beta are the search for brand and/or element, we will display the relevant products in the Amazon store as well as selected products that we do not carry directly on another brand site.” a company. Clicking on the product will redirect you to the brand’s website (with a pop -up alert heading to Amazon) where you can buy the product directly.

It is not clear whether Amazon will get this purchase cut, and the company did not share brands that participate in the experimental version. However, if the brand is used Buy with Prime option Amazon was launched two years ago, you can use your main benefits – such as free shipping – at the outdoor store.

Amazon VP Rajiv Mehta said the new feature is designed to expand the selection and “make shopping more suitable for customers.” The shopping option directly from the brand site is currently currently available only for some American customers in the Amazon Shoping app on iOS and Android. Amazon says it plans to expand the feature for more users and integrate more brands based on comments from the experimental version test.