Amazon’s documentary “Melania” stumbles in its second weekend

after A better than expected opening weekend In theaters and box office for “Melania” on Amazondecreased 67%to an estimated $2.37 million, in its second weekend.

The documentary about the first Melania Trump was a huge success A total of $13.5 million so far (Almost all in the U.S.), which means it’s very unlikely that the film — which Amazon spent $40 million to buy and $35 million to market — will break even in theaters.

Before the release of “Melania,” she was a former CEO of Amazon Film Company He asked how price could represent anything else Instead of “currying favor” with the Trump administration or “outright bribery.”

Movie viewing typically slows over Super Bowl weekend, but the weekend’s top movie, “Send Help,” was down just 47%. After ranking third on the charts last weekend, “Melania” came in ninth place this time.

Perhaps anticipating the debate over the film’s decline, Amazon released a statement from its head of domestic theatrical distribution, Kevin Wilson, who said: “Together, theatrical release and streaming represent two distinct value-creating moments that amplify a film’s overall impact.”

Melania greeted. Universally negative reviews from criticsbut its 99% audience rating on Rotten Tomatoes was so good that the site He issued a statement insisting the result was real.