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Amazon is introducing a new feature that will allow users to change the personality of its smart assistant Alexa+. The company on Wednesday launched three new Alexa+ personality styles — Brief, Cool, and Sweet — that will change the tone of the AI assistant.
In the Brief method, Alexa will respond with shorter, direct answers, while the Chill method will have Alexa answering like a laid-back friend. Meanwhile, enabling Sweet mode will make Alexa warmer and more enthusiastic, providing encouragement and positivity, Amazon says.

The idea of infusing artificial intelligence into a character has been a complex issue for modellers.
For some chatbot users, a fun and proven AI model, such as OpenAI’s GPT-4o, It has led some users to develop an unhealthy dependence on technology. In a few cases, this worsened the user’s existing condition Mental health problems, leading to crises Or even suicide, as multiple lawsuits have alleged.
However, chatbot users have shown a preference for controlling how their AI responds, and even typing Custom directions To dictate the personality of the artificial intelligence. To address this need, OpenAI launched new ChatGPT features in December that allow users to Set the basic style and tone of the AI In terms of warmth, enthusiasm and use of emojis, among others. Despite this, some users Complain That’s the latest model Very reassuring By default.
Amazon says its new Alexa styles are built on five dimensions that contribute to her personality: expressiveness, emotional openness, formality, candor, and humor. Each pattern represents specific levels of all five factors. For example, the Mojaz app is not only concise, it is also informal, straightforward and uses minimal humor, the company says.
To change your Alexa Style, you can either talk to the AI assistant via a device, like an Echo speaker, or access the feature in your device settings in the Alexa app under Personality Mode.
The company indicates that these three styles are only the first to be shipped, and there will be other styles on the way in the future.