Amazon is tested by sending customers directly to brand web sites when you don’t store their products

Remember the Christmas movie “Miracle on Street 34“Where she sends Messi in the store, Santa, Chris Krengal, a lively shopping shopping store to find the Christmas gift that her son wants because Messi was out of the stock? Now, Amazon is doing the same on the Internet. New Amazon will redirect shoppers to other brand web sites if they are searching in the application for a specific product that Amazon does not carry.

In the film, the radical marketing strategy improved customer feelings about MAKY – and helped consolidate its position as the best shopping place. The Amazon is likely to hope to transmit the same thing, especially in light of the increasing competition from other online retailers, including Chinese e -commerce applications such as TEMU and Shein.

The retail seller says the feature is only a experimental test today, and it will be activated for a subsidiary of American customers who are searching in the Amazon Shopping app.

In the new experience, Amazon will display selected products in search results even if you don’t sell them. Instead, it will be associated with the web site for retailers so that customers can click and evaluate the product options, pricing and delivery, and even perform purchases directly from the brand itself. The product information on the Amazon is withdrawn directly from the retail site on the web and is updated regularly.

These links will be displayed to external retailers along with other relevant products in the Amazon private store, including those in third -party sellers. Amazon says it will not share the personal information of users with the brand when clicking on the links.

When clicking, clients will be notified by a message that “you leave Amazon”, so they are not confused around the place from which they are shopping. Some brands that Amazon may return to purchasing with Prime, Exit service that allows Prime members to deal with the website of retailers using an Amazon account and their payment information. The service provides the same fast delivery to Amazon Prime, easy returns, and customer support.

“We are constantly working to expand the choice and make shopping more suitable for customers,” said Rajev Mihata, the deputy head of shopping in the Amazon, in a statement on the new feature. “We are testing more choice and brands in our search results to help customers find more of what they want and increase our customer’s shopping experience.”

Amazon says the feature will be available at first to determine customers on iOS and Android versions for its mobile application and will be published to other customers and brands based on user notes.

The brands are invited to experience the experience by sending an email to Branddirect@amazon.com. They can also contact this email to cancel the subscription. However, Amazon says it will not contain data on how customers interact with the brand’s website after they leave the Amazon website using the browser inside the app.

This may be that, but even data about the clicks around which brands revolve can help inform Amazon about the products that must be stored and the brands that you should judge. Over the past year, the retail seller has added more distinguished brands and luxury to the squad, including Clinique, Estée Lauder, Ora Rings, Armani Beauty, Kate Spade New York, Kiehl’s, Dolce & Gabbana Beauty. On the other hand, it was also challenged in the Temu, Shein and Tiktok store with its low -price products Amazon distances.