Amazon is reinventing the 4K range with the Ember Artline TV

in Consumer Electronics Show 2026Amazon has revealed that its branded TVs will now be called “Ember”, and its first model, the Ember Artline TV, will take the “Ember” name. Samsung frame tv.

Ember Artline is a 4K QLED TV that features… Dolby Vision and HDR10+, plus it has a matte screen designed to reduce glare in most lighting conditions. It will be available in 55-inch and 65-inch sizes.

The TV is 1.5 inches thick and allows users to add one of 10 magnetic frames. However, the Artline frame is not smooth, due to the lower section that houses the company’s far field Alexa Microphones and Omnisense ambient sensor. Omnisense is designed to detect when users are in the room and automatically display artwork.

The company says users can also take photos of the room where the TV will be placed, and Amazon’s AI will suggest artwork from more than 2,000 free pieces of art.

The TV will feature the company’s new Fire TV UI that promises a cleaner look and faster loading times than before.

In 2026, almost every manufacturer now has a Frame TV competitor, and this includes LG and its new Gallery TV It will be interesting to see how the new Ember competes.

Pricing and availability have not yet been announced.