Amazon has started automatically upgrading Prime members to Alexa Plus

Over the past two weeks, users on the r/alexa subreddit have done just that Reported as getting promoted automatically to Alexa Plus as an add-on to their Prime memberships. The update doesn’t appear to be opt-in, but there is an option to revert it.

Screenshots of A A message from Amazon sent to users “After updates to your device, you can still return to original Alexa by saying, ‘Alexa, exit Alexa+.’”

Some users on Reddit responded to Amazon’s update with a variety of reasons for wanting to continue using the original Alexa, including not liking Alexa’s new voice and attitude and experiencing longer wait times for Alexa Plus to be able to respond to queries. Users also reported an influx of ads for Alexa Plus, including one user who said that after turning off the updated Alexa, they Got “flooded with ads” Until they restarted it.