Advertisements come to ChatGPT. Here’s how they will work

OpenAI plans to Start testing ads inside ChatGPT In the coming weeks, which represents a major transformation for one of the countries of the world Most widely used AI products. The company announced on Friday that initial ad tests will be rolled out in the US before expanding globally.

OpenAI It says that ads will not influence ChatGPT responses, and that all ads will appear in separate, clearly labeled boxes directly below the chatbot’s answer. For example, if the user requests help from ChatGPT Planning a trip to New York Citythey will still get a standard answer from the chatbot, and then they may also see an ad for a hotel in the area.

“People trust ChatGPT for many important and personal tasks, so when we serve ads, it’s important that we preserve what makes ChatGPT valuable in the first place,” he wrote. OpenAI Applications CEO Fidji Simo In a blog post announcing the ad experience. “This means you need to trust that ChatGPT responses are driven by what is objectively useful, never by ads.”

The first ads will appear to users signed in to ChatGPT’s free tier, as well as the $8-a-month Go tier, which will begin rolling out to users in the US on Friday. The Go tier – already available in India, France and other countries – allows users to send more messages and create more photos than in the free version. OpenAI says users on its Plus, Pro, and Enterprise subscriptions will not see ads.

Image: Courtesy of OpenAI

OpenAI has also identified principles that guide its approach to advertising.

The company says it will not sell user data or offer conversations with ChatGPT to advertisers. This means that advertisers will not be able to see information about a user’s age, location, or interests; This is often the case when users are targeted with ads across much of the Internet.

Instead, an OpenAI spokesperson told WIRED that the company will allow advertisers to see aggregated ad performance metrics, such as the number of times an ad was shown in ChatGPT or how many users clicked on it.

To determine which ads people show, OpenAI says it will match conversation topics with relevant ads. The spokesperson said some user personalization data could be used in this process, but the company says users can turn off data used for advertising without turning off other personalization features in ChatGPT.

The spokesperson declined to provide precise details on the data OpenAI will collect on users to show relevant ads, but ChatGPT already collects plenty of other data to improve chatbot responses. Users can ask the chatbot to remember personal traits — such as hobbies, dietary restrictions, and other preferences — to personalize responses, and OpenAI has expanded the product’s memory features over the past year so ChatGPT can reference previous chats in its responses. “Users can clear data used for ads at any time,” the company says in its blog post.