Ferrari Los is said to have already achieved its 2026 sales target

Just two months after a bumpy launch earlier this year, Ferrari has reportedly already met its 2026 sales target. Polarizing, Luce EV designed by Jony Ive. Before Ferrari announced its quarterly earnings on Thursday, Ferrari announced its quarterly earnings Financial Times Ferrari was reportedly aiming to sell just under 500 Luce units this year, and it reached that target this month.

Los sales so far have reportedly been driven by “strong demand from China”, where electric vehicle sales are based I’ve already taken off From makers like Geely, Link & Co., and Zakr. the Financial Times He says Ferrari was trying to “reach a new generation of affluent buyers” with the Los, especially in China and “tech hubs like Silicon Valley,” adding that their sources say US tech entrepreneurs have had a “positive” reaction to the €550,000 electric car.

In the long term, Ferrari reportedly hopes to sell about 2,500 Luce units by 2030, or roughly 600 each year, making up about 5 percent of the company’s annual sales. It is also sold at auction First production model from Los next month, which could sell for more than $1.1 million.