Roku raises device prices by up to 60%

Roku is increasing the cost of its popularity Streaming players Up to $50, with One report Which indicates that artificial intelligence is affected”Ramageddon“He is responsible.

In an unusual step… Roku lists current prices on its website As a “limited time”, it has not yet been determined when the new listed prices will go into effect.

The biggest increases were for flagship Roku devices – Ultra year and SE stream bar – which will increase in price from $100 to $150. At the same time, popular Roku Streaming Stick 4K It now costs 60% more, at $80.

Price changes are as follows:

In my country Roku Ultra reviewI call it “undoubtedly the best Roku yet,” even though I’m setting the price the same Google Streamer As it is better. But with a 50% increase in cost, the Roku device is now less desirable, and if you’re looking for a player under $100, you should get Google’s option while it remains at its current price.

The new prices come on the heels of a more dramatic increase to Apple TV 4Kwhich has increased in price from $129 to $199, while the 128GB version will now cost $249. Apple too He blamed high memory costs Due to its high prices.

Ramageddon Refers to universality Shortage of memory chips supply Due to the rapid development of artificial intelligence tools that consume a lot of memory, which has led to high prices for laptops, Phonesgraphics cards and other devices.

Roku is the most popular streaming platform, with up to 100 million streams Families, the company has been recently Acquired by Fox for $22 billion.

Roku representatives did not immediately respond to a request for comment.

TV and Home Video Editor Ty Pendlebury joined CNET Australia in 2006, and moved to New York City to be part of CNET in 2011. He tests, reviews and writes about the latest TVs and audio equipment. When he’s not playing Call of Duty, he eats any cuisine he can get. He has a cat named after one of the best TV sets of all time.

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