The report says that Instagram may revolve around rollers as an independent application.

Instagram may think about recycling its ahead of an independent application.

According to the company’s president, Adam Musairi, discussed the idea with employees as part of a broader strategy to compete better with Tiktok Information.

The report said this step is part of the internal initiative of the mother company called Project Ray that aims to take over the famous Tiktok. The report said that Project Ray also focuses on improving algorithms behind content recommendations and enhancing support for long rollers.

The news follows the last Instagram launch of ModificationsThe video editing app is amazingly similar to the special Capcut platform Tiktok owner. According to what Instagram tried to attract creators Tiktok to its platform with cash rewards ranging from $ 10,000 and $ 50,000.

Tikhak’s legal status In the United States, it is still in the air after enacting a law prohibiting it if certain conditions are not fulfilled by mid -January. The Trump administration is not currently carried out the ban, and after a short interruption, Tiktok continues to work for American users.

Meta refused to comment on this story.

This Instagram’s first attempt will not be in Tiktok competitor. In 2018, the company launched LasoAn application that allows users to create short videos with music, texts and filters to attract the younger fans. However, it was closed two years later when the company turned its focus into rollers.

According to Sol Messing, Associate Professor of Researcher at the Center for Social Media and Politics at New York University, this step can attract some users who may just want to watch rollers instead of visiting Instagram or Facebook to reach it. Messing was a employee of many technology companies, including Meta and X.

He told CNET: “Whether it is working for the definition depends on how it affects the recommendation system behind the rollers,” CNET told CNET. “Many have complained that it is not as good as Tiktok. The creation of a separate app may reflect a wider effort to determine the priority of the company’s rollers, which may be an indication of more investment in the recommendation system in rollers.”

He said that at the same time, Meta is likely to see a return on its important investment in the IQ and the launch of a separate application that could encourage more simple cooperation within the Gen Ai team.

However, Messing said: “It is difficult to see this step as not related to the last legal drama of Tiktok.”