Fandango is amplifying its free streaming service in a major rebranding

Fandangothe company best known for its movie ticket sales, announced that it is integrating its paid streaming service, Fandango at Home, into its overall brand. The “at home” part is over, with the focus now on expanding the free, ad-supported streaming platform. The rebranded show will expand its catalog of films and TV shows, and will now include live sports from the Bundesliga, Germany’s top professional soccer league.

The company aims to position itself as a major competitor Free streaming services Such as Tubi, Pluto TV, and The Roku Channel.

Going forward, Fandango’s streaming service will give viewers access to its free content library without the additional hurdles of creating an account or logging in. The platform’s “Watch Now” feature has been updated, allowing people to stream its free shows instantly with a single click.

This relaunch will take effect across Fandango, whether you connect with the brand on the web, through mobile devices or on your smart TV. according to Company press releasecustomers should expect “improved discovery, richer display of titles, and enhanced viewing experiences.”

As for what will be included in this expansion, Fandango’s free service will feature a selection of movies, franchises and TV series, totaling more than 3,500 hours of free programming from the parent company. Versant Medialibrary . Exclusive English-language coverage of the Bundesliga (via USA Sports’ long-term media rights agreement, previously owned by ESPN) will bring one of Europe’s top leagues to the United States in the wake of… World Cup.

“This expansion of our streaming video on demand (AVOD) offering – and bringing it together under the Fandango brand – is an important step in building a more connected entertainment experience for fans,” said Will McIntosh, president of digital platforms and ventures at Versant.

This move seems to put Fandango in a class of its own. Currently, it is the only entertainment brand that operates as a free streaming service, movie ticket retailer, and premium streamer for at-home rental and purchase, all in one unified ecosystem.