Phone maker OnePlus says it will not launch new phones in the US and Europe

Updated July 16, 2026 (3:00 AM PT): OnePlus said that the company will not launch new products in Europe and North America.

“After careful evaluation, OnePlus will no longer launch new products in Europe and North America. The rights and interests of all users, including after-sales support and software updates, will remain fully guaranteed,” she said in a statement to TechCrunch.

Amid rising consumer electronics prices and slow demand for new purchases, Android phone maker OnePlus plans to reduce its operations in the United States and Europe this week, according to a report from OnePlus. Bloomberg.

The report quoted a source as saying that OnePlus’ closure of its stores in the United States and Europe is part of the company’s reorganization in parent company Oppo. It also indicated that OnePlus will end its operations in India, one of its largest markets outside China.

OnePlus was founded by Pete Lau and Carl Pei in 2013 to produce affordable Android phones for technology enthusiasts. Over time, the company has expanded its range of offerings creating a global demand for its products. Bye He left the company in 2020 to start nothing. With the prices of the company’s flagship phones rising, OnePlus has also ventured into making more affordable phones Nord series.

Analytics companies like IDC and Counterpoint It predicted that smartphone shipments would decline by more than 13% in 2026 due to the limited supply of memory chips that have been described as… Ramageddon.

Oppo faced a double-digit year-on-year decline in shipments in the second quarter of 2026, according to Report from Counterpoint. She noted that the company faced “weakness in most of its major markets” due to weak demand.

The company plans to continue operating OnePlus in China and sell Realme phones abroad in regions such as the Nordic region, where they have proven successful, according to a Bloomberg report.

Counterpoint said the company’s shipments to other companies dwindled last year. The share of shipments to the United States fell to less than 1% last year, the company said.

“OnePlus has built its name as a ‘flagship killer’ — high-end specs, mid-range pricing, and aggressive global expansion. That era of growth is over. The company is now doubling down in China and falling behind the rest of the world,” Maurice Klein, senior research analyst at Counterpoint, told TechCrunch.