Reelful’s AI turns your camera roll into short videos for social media

new An iOS app called Reelful It uses artificial intelligence to automatically transform photos and videos from your camera roll into polished TikTok-style videos and Instagram Reels for social media. Reelful is designed for people who want to create social content, but find traditional video editing tools too complex or time-consuming.

The app’s launch reflects a broader shift in video creation, as AI allows users to move beyond traditional creative tools to AI agents capable of automating content creation. Reelful joins a growing wave of AI startups that are reshaping how content is created, including… Opus clip and Captions.

Reelful, which is currently participating in a16z’s Speedrun program, was founded by Kate Denica, a former machine learning engineer at Snapchat who helped develop video and photo models.

Deyneka left the social media giant to build a proxy video editor that helps people create short videos automatically, eliminating the need to spend time selecting clips, adding effects, recording voiceovers, and adjusting edits.

“I want to post more on Instagram, TikTok, and YouTube Shorts, but video editing takes so much time, so much time that I don’t even want to spend it because I have so many things going on in my life, especially now as an early-stage founder,” Deyneka said in an interview with TechCrunch. “I have a lot going on, I meet a lot of interesting people, and that’s what I see for all my founder friends: they have very active lives, especially right now when AI is booming, but we don’t have time to edit. I see Reelful as a tool that can help people build their online presence and personal brand.”

Reelful works by prompting users to enter a prompt that describes the story they want to tell, whether it’s a travel summary, a product demo, or a featured event. Users then create an audio version by recording a 30-second sample, selecting photos and videos from their camera roll. Reelful will then plan the video, write the script, add an AI voiceover, and put together the final edit, complete with captions, music, and sound effects.

Reelful will turn still photos into AI-generated videos. For example, if a user includes a photo of a person cutting a mango, Reelful can animate the photo into a short video showing the person cutting the fruit. AI-generated videos feature a watermark to let users know they were created using AI.

After Reelful creates a full video, users can continue editing it further by chatting with the app to do things like switch the soundtrack, review the script, or adjust other aspects of the video.

Reelful’s target audience, at least for now, is founders and business owners who need to constantly create content to build their online presence, personal brand, or company brand, Deyneka says. For example, a salon in the Bay Area may have a lot of content about its services and client conversions, but doesn’t have the time or resources to turn that content into polished social media videos. This is where Reelful comes in, says Deyneka.

“Our target use case is you went to an event or met some cool people, you recorded a short interview with them and while you get home, you upload everything to the app, and by the time you get home, the video is ready,” Deyneka said. “So I want to make it really easy for people to share their lives, their content, and their experiences without editing or setting things up on their laptop.”

Reelful offers one-time purchases and subscription plans. Users can purchase video credits in batches of five videos for $15, 15 videos for $43, or 33 videos for $90. The “Creator” subscription costs $25 per month for 10 videos, while the “Pro” plan offers 25 videos per month for $50. The Studio plan includes 60 videos per month for $100.

While Reelful is currently only available on iOS, Deyneka plans to launch Android and web versions in the future.