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As Netflix looks for new ways to keep viewers engaged amid signs of slowing engagement, the streaming giant appears to be exploring another avenue: always-on live TV channels.
according to The Wall Street JournalNetflix is considering launching live channels that stream content continuously, giving subscribers something they can listen to 24/7. Instead of sticking to binge-worthy dramas, like “Avatar: The Last Airbender” or the latest thriller “I Will Find You,” subscribers can leave a channel running in the background for hours of entertainment.
The move will put Netflix in more direct competition with free, ad-supported streaming services like Pluto TV and Tubi. It could also provide a useful boost to Netflix’s advertising business, since live programming doesn’t typically allow viewers to skip commercials.
The Wall Street Journal also reports that Netflix is exploring packages similar to offerings from Apple and Amazon. According to people familiar with the matter, Peacock is among the services being discussed as a potential partner.
Netflix did not immediately respond to our request for comment.
The reported plans come as Netflix has made other moves to increase viewer engagement. Recently, the company experimented Short format video, Audio video filesand A New gaming app for kids To increase viewership.
Earlier this week, Bloomberg I mentioned The company has become increasingly concerned about the decline in viewership between the first and second seasons for many of its original shows, raising questions about its ability to maintain its successes over the long term. In addition, Netflix’s share of total TV viewing also declined. according to Nielsenthe streaming device accounted for 7.8% of TV viewing in April.
In addition, diverse Netflix is in talks to buy Letterboxd, the popular social platform for movie fans, it was reported on Friday.
