Netflix is ​​reportedly considering adding always-on channels

Netflix is ​​considering adding always-on channels that can stream specific shows and movies, according to The Wall Street Journal. This feels like Netflix’s version of always-on services like Pluto TV and Tubi, except the big plus about these services is that they’re free — because of the ads you have to watch. Netflix has seen success with its ad-supported tier, which is… Increasingly popularbut it costs $8.99 per month after that Prices have risen recently.

Netflix is ​​also apparently considering selling bundles that include other streaming services, something else competitors would love Apple TV and Prime Video Already advanced. The company has seen signs of declining engagement, the Wall Street Journal So these new movements are ideas to try to help change things, he says.

News follows Bloomberg‘s Latest report Netflix is ​​trying to figure out why viewership has dropped so dramatically in the second seasons of its shows. (My colleague Charles Pulliam Moore He has some ideas.) Netflix has brought in new types of content recently, including Audio video files and Videos from Digital media brands like BuzzFeed and Condé Nast, which are easy to turn on and leave running in the background and don’t require the dedicated focus of a prestige series.

Netflix spokesman Adrian Zamora declined to comment.