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Back in February, Uber has announced ambitious plans It will be launched in seven new European markets in 2026 – but for now Financial Times reports Five of these launches are pending. Countries that have paused the rollout include Austria, Norway and Greece.
Uber appeared to confirm the decision to the Financial Times, saying that recent launches in Finland and Denmark had been a “huge success”, so it now wanted to “focus on continuing the momentum” in existing markets.
Another possible factor in the decision: Uber’s ongoing efforts to acquire Delivery Hero, a European company It rejected Uber’s takeover offer for 10 billion euros in May.
It appears that Uber is still hoping to make the deal a reality. An industry source said pausing further expansion could help ease antitrust concerns about a potential takeover, especially since Delivery Hero operates delivery services in several target countries.