Podcast platform Riverside is getting into the newsletter game

Video and podcast recording tools maker Riverside It gives its users a new way to reach their audience: newsletters.

However, Riverside does not aim to directly take over established newsletter platforms like Mailchimp, Substack, Beehiiv, or Ghost. Instead, recognizing that its user base already generates a lot of content, the company is offering users of its recording tools an AI tool to turn their existing videos and podcasts into newsletters, sending them directly from within its app. Users can also create and send newsletters from scratch without using the AI ​​conversion feature.

“Both Substack and Beehiiv start with a blank slate. But our creators and business customers are already producing rich, information-dense spoken content on Riverside. For most people, speaking is easier and more natural than writing from scratch, and the ideas are already in the conversation. So instead of asking them to start over in a separate tool, we help them turn the recording they’ve already made into newsletter-ready content with much less effort,” said Riverside co-founder and CEO Nadav Kissoon. TechCrunch.

The company is also updating its recording suite to support multi-camera recording setups. It also gives users the ability to add remote guests to recordings.

The update brings new AI features as well. Users can use AI to craft the first clip of a recording once it’s finished, and the assistant can also generate links and content for various social media platforms. The company is also adding an AI-powered video enhancement feature, which is trained on conversational audio video files, which it says can improve the lighting, depth, and clarity of recordings.

riverside, Which has raised more than $60 million in fundingjoins a group of platforms trying to get into alternative publishing methods to diversify or expand their revenue sources. For example, Substack launched in March Built-in recording studio Which competes directly with Riverside, April’s newsletter platform Beehiiv ventured into podcasting also. In June, social network Mastodon said it would allow users to do so Publish their posts as newsletters.