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Last week, reports started coming in that Apple would do just that soon Raising prices because of “Ramageddon“, a term that refers to the shortage of storage and memory chips resulting from… Rapid expansion of AI infrastructure. However, it was not clear when exactly this would happen or which devices would be affected.
Now, we have some answers. Apple raised prices Specifically MacBooks, iPads and HomePods on Thursday. the Wall Street Journal It was the first to report the price increases, and Apple confirmed it to CNET.
But so far, iPhone prices have remained flat.
In a statement to CNET, Apple cited strong demand for storage and memory chips as the reason Significant price increasesincluding increases of up to 33% for some devices. The demand for chips is increasing because in addition to being used in almost every electronic device, they also provide energy Artificial intelligence computing in data centers.
“We have never seen component prices increase so much and so quickly,” Apple said in its statement. “We have now reached a point where we need to start raising prices on a number of products, including today’s increases for iPad and Mac.”
Given that every iPhone uses these chips, it’s reasonable to expect the price increases to trickle down to iPhones. The question is when.
“Just because Apple didn’t raise the price of the iPhone today doesn’t mean it won’t,” he said. Patrick Hollandhardware content director at CNET. “The company typically announces new iPhone models in the fall, and if there is an increase, it will likely come then.”
Commons iPhone 18 Pro and Pro Max models He could arrive next September alongside A The iPhone is rumored to be foldablewhich is expected to start at over $2,000.
Outside of the Apple Store, prices have yet to rise on Apple products, and some are still facing deep discounts in the meantime Amazon Prime Day Saleswhich ends on Friday. After the sale, prices may rise across the board and continue to rise.
Our tech experts believe that prices for new iPhones will likely rise this fall, and other models may face a cost hike as well.
The price of the MacBook Neo, Apple’s most affordable laptop, has risen by $100, now at $699.
“It’s entirely possible that the entire iPhone line will see a price increase this fall as well, since the cost of components is still rising,” he said. Mike Sorrentinosenior editor on CNET’s mobile team. “Normally we recommend waiting until the fall to buy a new iPhone, but this year may be an exception if you really need a new phone since electronics costs are so volatile.”
Should I buy Apple technology now before prices rise further?
Ultimately, purchasing technology now depends on your budget and personal needs.
I, personally, have been wanting to upgrade my iPhone 13. The thought of waiting another year just to face a potential price increase of several hundred dollars has me thinking about making the decision now on the iPhone 13. iPhone 17 Pro Max. But even without the increase, the $1,200 phone isn’t cheap.
This news got me thinking about whether I was willing to spend that amount of money on a phone in the first place. With the potential for further price hikes on the horizon, I’m considering a very affordable Android phone, e.g Pixel 10For the first time in my adult life.
“If Apple raises iPhone prices, that would be wild and would get a lot of attention, even more than the increases on other products we saw today,” Holland said.
Holland also noted that Apple is usually careful about pricing its most popular product but recently raised “the barrier to entry for the iPhone 17 Pro by getting rid of the $999 128GB version and making the $1,099 256GB model the cheapest pro phone people can buy.”
Given this day $100 increase in the price of the MacBook Neothe least expensive MacBook, Apple is showing that it’s willing to raise prices at the entry level as well.
