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It’s a bad day for people looking to upgrade their Apple devices anytime soon. The $4 trillion technology company Announced on Thursday They raise prices on a wide range of products, from iPads to Macs and home appliances. Massive price increases range from 18% to nearly 33%, and refurbished devices have also seen prices rise.
One of the biggest sticker shocks is with MacBook Neo. Released earlier this year, Apple described the new laptop as budget-friendly Chromebook Competitor, ideal for students. Now, you’ll have to shell out $699, which is $100 more than the initial $599.
Outgoing CEO Tim Cook He hinted earlier this month that prices would rise It was in the works, and he described it as “inevitable.” He pointed to the boom in artificial intelligence and its corresponding computing requirements.
Suppliers Lack This has been caused by record high demand for memory and storage chips Artificial intelligence data centers. This has prompted many major technology companies to raise their prices Microsoft to Samsung.
Despite being one of the largest developers of artificial intelligence software – such as OpenAI, Anthropic or Google – Apple is not immune to rising production costs. iPhone maker It struck a deal in May with Intel To produce some of its chips. But production challenges didn’t stop Apple from reporting a 17% increase in revenues In the latest earnings call.
We track every Apple’s biggest seller for Amazon Prime Day, which may temporarily ease the pain of price hikes. Here’s a full breakdown of which Apple iPad, Mac, and home appliances command higher prices.
All Apple devices are getting a price increase
We’ve pulled the data so you don’t have to search for it. These are the new base prices, which means choosing a device with more storage, an AppleCare subscription, or other add-ons could push your final total higher. We’ve compared them to the cost of these core products at launch.
June 2026 Apple prices rise
| Original price | New price | |
|---|---|---|
| iMac | $1,299 | $1,499 |
| MacBook Neo | $599 | $699 |
| MacBook Air (13-inch) | $1099 | $1,299 |
| MacBook Air (15-inch) | $1,299 | $1,499 |
| MacBook Pro (14-inch) | $1,699 | $1,999 |
| MacBook Pro (16-inch) | $2699 | $2999 |
| Mac Studio (M3 Ultra) | $3999 | $5,299 |
| Mac Studio (M4) | $1,999 | $2499 |
| Vision Pro | $3499 | $3699 |
| iPad mini | $499 | $599 |
| iPad Pro (11-inch) | $999 | $1,199 |
| iPad Air (11-inch) | $599 | $749 |
| iPad | $349 | $449 |
| Apple TV | $129 | $199 |
| Homepod | $299 | $349 |
| HomePod Mini | $99 | $129 |
For more, check out our report on Best MacBook Alternatives and Best tablets.
