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Apple only Price hikes on Mac and iPad In response to High costs of memory chipsin the middle Amazon Prime Day. This means that existing discounts (even small ones) on Apple laptops like the MacBook Neo, MacBook Air, and MacBook Pro are now much better deals.
For example, the 13-inch MacBook Air M5 that started at $1,099 and is currently on sale for $949 will soon carry the full retail price of $1,299. That initial $150 discount becomes a savings of $350 over Apple’s upcoming prices.
There’s no guarantee how long current sales will last, and no word on when major laptop retailers like Best Buy, Amazon, Costco and others will reset all of their Mac prices to reflect the increases. But this means that if you’re thinking about buying an Apple computer soon or are on the fence about buying one, it might be best to make a move while you can.
Fortunately, there are a few current sales to take advantage of. We outline all the deals we can find below.
$590
An affordable laptop from Apple with a 13-inch display, A18 Pro chip, 8GB of RAM, and an optional Touch ID fingerprint sensor. Read our review.
The rule MacBook Neo 256 GB It retails for $589.99 Amazon and Costco. Normally this would be a measly $10 discount, but with Apple raising the base price of the Neo to $699, it’s now a savings of $110. the 512 GB version with Touch ID It’s $689.99 ($110 off the new price). Amazon and Costco.
$949
Apple’s MacBook Air 2026 has an M5 chip and starts with 512GB of storage, which is much faster than previous generations. It’s still as premium as ever despite the higher base price. Read our review.
The rule MacBook Air 13 inch With an M5 chip, 16GB memory, and 512GB storage capacity, it is priced at $949 Amazon, Best buyand Costco. That’s a better price than the $1,299 Apple is charging now. the 15 inch air With the same basic configuration it is currently on sale for $1,149 (also $350 off its new price) at Amazon, Best buyand Costco.
As good as the Neo is, the Air is still Apple’s best all-around laptop. The balance of performance, battery life, and portability remains unparalleled. And for $949 or $1,149, you’ll get a laptop that should last you the better part of a decade for what’s unfortunately a good deal now.
$1549
Apple’s 14-inch M5 MacBook Pro takes everything we loved about the M4 model — including all-day battery life and a 12-megapixel webcam — and improves on it with the M5 chip. It also offers faster storage and up to 3.5x faster 10-core CPU/10-core GPU in AI tasks. Read our review.
The rule 14-inch MacBook Pro with M5 chip It’s my favorite point in Apple’s lineup if you create content frequently but can’t fathom paying much higher prices for the M5 Pro/M5 Max. It’s on sale for $1,549 ($450 off Apple’s new MSRP) at Amazon, Best buyand Costco. The base model reviewed for 2026 comes with 16GB of RAM, 1TB of faster storage, and has plenty of ports. It’s an ideal step up from the MacBook Air, but paying Apple’s new $1,999 price makes it less achievable than it was before.
$2034
The M5 Pro and M5 Max of the latest MacBook Pro deliver exceptional power and speed, making them ideal for creative work while delivering best-in-class battery life. Read our review.
The top-end M5 Pro and M5 Max MacBook Pros come in 14-inch and 16-inch sizes. Here’s a summary of what the basic configuration of each one starts with with Apple’s new pricing, and what you can currently buy:
There are of course many different configurations of the current MacBook Pro, with RAM and storage upgrades amounting to insane amounts – too many of them to list precisely without it becoming overwhelming. But even the basic configurations of all the above models are excellent.
$1149
Apple’s latest all-in-one desktop features an M4 chip and Apple Intelligence support. Unlike its predecessor, the base model now offers 16GB of RAM by default, along with a new 12-megapixel webcam. Read our review.
The M4 iMac from 2024 will range from $1,299 to $1,499. You can still get a base model with an 8-core M4 chip, 16GB of memory, and a 256GB SSD in various colors for $1,149 ($350 off the new price) Amazon, Best buyand Costco. A 10-core M4 iMac with four Thunderbolt 4 ports instead of just two is $1,349 ($350 off new price) Best buy and Costco.
We may not all agree Why does the 24-inch iMac still exist or who needs one, but it’s a beautiful all-in-one computer. and It’s impossible to find a Mac Mini Thanks to Ai Bruce W OpenClaw Agents. wow.