Google invests in A24 to build AI movie tools

Google’s DeepMind AI Lab is collaborating with A24 to develop new film production technologies aimed at helping future filmmakers “expand their storytelling possibilities.” As part of this new cooperation in the field of research and development, The Wall Street Journal Google is reportedly investing “about $75 million” in A24, marking the first time the search giant has taken a stake in a movie studio.

“This collaboration brings together a world-leading research laboratory and the industry’s most advanced filmmaker studio to help artists develop new workflows and technologies.” Google said in its advertising blog. “This ensures that the tools of the future are shaped by the creators who use them.”

The partnership is expected to span across “multiple projects over time,” according to Google, though the announcement doesn’t mention any specific films Google will be involved in. Wall Street Journal Reports indicate that Google and A24 aim to create new tools for film production and distribution, something Google noted in its own announcement, saying that the “initial focus is on bridging the gap between cutting-edge technology and next-generation entertainment.”

The multi-year deal is non-exclusive, according to Wall Street Journaland does not allow Google to access A24’s movie and TV library data. However, this partnership is likely to raise some eyebrows in the film industry, given that Google’s AI models are trained on publicly available internet data, and how aggressive other movie studios are with it. Disney, Universaland Warner Bros AI companies have fought for Alleged copyright infringements.

Wall Street Journal It also notes that Google and A24 hope to include the film studio’s existing roster of artists in the deal, such as YouTube creator and Back rooms Director Ken Parsons. In an interview with Australian Earlier this month, Parsons said that “creative AI feels less like an innovation than a symptom of broader cultural and economic rot,” and that it is getting “No enjoyment“From using technology in any project.

According to Scott Belsky – A24 partner who was He was previously chief strategy officer at Adobe – The tools being developed by Google and A24 “won’t look like the kind of generation-guided AI that people feel uncomfortable with.” In his statement to Wall Street Journal“There are better uses that maintain creative control and support risk-taking,” Belsky said.