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Adobe is bringing its AI creative assistants into public beta and deploying them across the Creative Cloud ecosystem. Starting Thursday, you can use the AI assistant in beta versions of Photoshop, Premiere Pro, InDesign, Illustrator, Frame.io.
These AI tools were creative and effective Announced for the first time In April. It’s Adobe’s biggest swing yet into AI, building on years of AI-powered editing tools to integrate an AI assistant into industry-standard editing software that can already handle creative tasks. It also plans to bring its AI design connector to Gemini, the last major chat client without it, complementing Adobe’s AI offerings to ChatGPT, Cloud, and Copilot.
Agent capabilities vary by application. In Photoshop, AI can help you manage your layers and remove backgrounds in one go. A Premiere Pro agent can sort videos into boxes and select interview questions to pull specific clips. InDesign can automatically check to make sure projects comply with brand guidelines.
As with every drop of AI product, Adobe says it doesn’t intend for AI to replace human creators. The goal of agents is to help them “coordinate complex workflows,” Deepa Subramaniam, vice president of product marketing for creative professionals, told me.
Creative agents are about “giving you control, letting you direct, letting you step in all the time, if you so choose to do more editing manually,” Subramaniam said. “Or to keep setting the context, iteration, and dialogue with the agent to achieve the outcome you want.”
AI assistants can also help you learn how to use different Adobe applications.
Find your “happy path” to creation
If you have a strong creative vision, an assistant can create and tweak those visual assets until they’re just right. Or if you don’t know exactly what you want, you can give the chatbot-like assistant more general feedback, such as simply “Make it appear.”
The goal of a creative assistant is to “guide you on the happy path,” as the company calls it. AI learns your preferences over time so it can implement them automatically. The goal is to keep the AI on track and avoid any randomness that comes with AI hallucinations.
Firefly Studio, the company’s hub for creating and editing AI, is getting some updates as well. Firefly’s AI Assistant is being upgraded to let you save specific character designs, settings, and objects in Firefly.
In this example, the Person, Office, and Landscape presets have all been pulled into the AI prompt.
You can then drag these designs into your AI prompts so you don’t have to describe the item every time, and this is intended to give you more reliable consistency across generations – a big challenge for professional creatives using AI.
You can interact with Firefly Assistant as you would a chatbot.
There are some new workflows that Firefly Assistant can perform. These are pre-defined tasks called skills. You can use it to create a custom brand set, storyboard ideas, turn photos into video reels and do raw video editing It’s called quick cutting. All of these Firefly updates are now in private beta, but you can Sign up for the waiting list here.
