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In a huge media deal Fox announced Monday that it will acquire Roku For about 22 billion dollars. The deal consolidates Roku’s device ecosystem, Roku Channel and Fox’s advertising data My neighbor strategy, increasing the media conglomerate’s ability to target advertising and expand distribution of Fox-owned programming across more than 100 million households.
Roku will continue to operate as a standalone platform, Fox said.
Fox CEO Lachlan Murdoch said the deal combines “the most valuable live content portfolio in video consumption with the preeminent streaming platform on which America watches it.”
What this deal means for streaming
For Fox, the purchase deepens its foothold in the ad-supported streaming market and complements existing assets, such as tubes and Fox OneThis gives the content company direct access to viewer behavior. The move also intensifies competition among media owners who are racing to consolidate audiences, ad inventory and data as streaming viewership and ad dollars shift away from traditional linear TV.
Potential regulatory questions loom as the acquisition links a major content owner with the maker of popular TV platforms that host rivals’ apps. This overlap could lead to increased scrutiny to ensure Roku remains neutral toward competing streaming services.
However, if regulators approve the deal, the combined company will reshape the streaming market by combining premium content, live sports and local news with one of the largest television distribution and advertising platforms.
Fox expects the deal to close in the first half of 2027.
