YouTube and FIFA expand their World Cup partnership with the inaugural Creator Cup match

Earlier this year, FIFA has chosen YouTube as a preferred partner To experience World Cup 2026. On Wednesday, the next step in this partnership was announced, with the opening YouTube FIFA Creator Cup. It is an exhibition match that will feature popular content creators from the platform, as well as athletes and celebrities. The match will be held in New York City on July 12, before the FIFA World Cup final.

The Creator Cup is the latest step in this field FIFA moves To expand football’s appeal through creator-involved content, potentially reaching the platform’s digital audience. The creators, athletes and celebrities competing in the match will be announced closer to the date.

Being a FIFA Preferred Partner means YouTube will be broadcasting uniquely for the first time ever World CupThemed coverage – including the ability for viewers to stream the first 10 minutes of each game live on approved creators’ channels.

The list of approved creators includes: Anwar Jibawi, Ara and plentiful, Ashley Alexander, Celine section, Courtrese, destruction, Haley Khalil, Horchata soto, Hoyazi, Jenny Winnie, Jenny Hoyos, Gesser, Kelly Wakasa, Kika Kim, kelectrix, Kwak Yoongi, Max is the meat man, Nigel, Noor Stars, Gentlemen, Sonrixs, TokaiOnAirRYO, Wine blog and Chong.

According to the platform, these creators have collectively amassed over 350 million subscribers, all specializing in different content areas from sports analysis to food features, social challenges and travel videos. This means you’ll have a range of options to choose from for unique programming featuring your favorite YouTube personalities, all while still getting World Cup It works.

A YouTube spokesperson did not immediately respond to our request for further comment.