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If you’ve ever discovered a product through your favorite creator and wanted to purchase it, Pinterest’s latest partnership is with Amazon It may help simplify the process. The company announced Wednesday that it is partnering with Amazon to offer a storefront that connects creators on the Pinterest app.
Creators who manage an Amazon storefront can now link it to their Pinterest account. Once linked, their affiliate shopping link will be automatically applied when they install eligible Amazon products, and their Amazon Storefront handle will also appear on their Pinterest profiles
While many social media platforms focus primarily on entertainment or communication, Pinterest has increasingly focused on product discovery and shopping. As a result, tools that shorten the path from product discovery to purchase can have a greater impact on user behavior.
According to Pinterest, more than 50% of its users come to the platform specifically to shop. The Pinterest-Amazon ad arrives a little earlier Amazon Prime DayScheduled to be held from June 23 to 26.
Pinterest and Amazon have been in partnership since 2023, when Pinterest chose Amazon as its partner The premier third-party advertising partner It began integrating Amazon sponsored ads into the platform.
Pinterest has long sought to differentiate itself in a crowded social media landscape dominated by platforms like Instagram and TikTok. Like many of its counterparts, the platform also ran into trouble An increasing volume of content generated by artificial intelligenceprompting it to introduce controls that allow users to manage the amount of this material that appears in their feeds. The new shopping feature could help boost Pinterest’s profile by enabling users to purchase products directly from the creators they follow, reducing the need to leave the platform to search for items elsewhere.
Representatives for Pinterest and Amazon did not immediately respond to requests for comment.
