Meta will use your activity on other websites to personalize your feeds

Meta plans to use data shared by other companies to personalize your feed and its AI responses. in Tuesday’s postMeta explains that it does use your off-platform activity, such as the games you play or your purchases on other websites, to show you ads. But it’s now expanding the range of content it personalizes across Facebook and Instagram.

For example, Meta says that if you recently purchased a tent online, you might see camping-related videos in your Reels feed. “We are not collecting any new data as part of this update,” the blog post says. “It’s about using the information that companies already send us to further improve your experience.”

says Meta spokesman Emil Vasquez Edge The company previously only used activity across its apps, such as likes, views, and follows, to personalize the content you see. The company too I started using conversations With an AI assistant to personalize ads last year.

As part of this update, Meta is integrating options that control a company’s access to data outside of the platform. To prevent Meta from using data shared by other companies to personalize ads, your feeds, or AI responses, you’ll just need to turn off the “Activity from other companies” setting.

Vasquez says the update is rolling out globally, but will exclude some locations at launch, including the European region, the UK, Brazil, Thailand, South Africa, Turkey, South Korea, Ecuador, Nigeria and Kenya.