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Is artificial intelligence a positive term in your household? Modern NBC News National Survey It revealed what most of us already know: AI is one of the least popular things in America, with only 26% of respondents viewing it favorably. So perhaps it is not surprising that in Apple’s WWDC event On Monday, no one mentioned the term artificial intelligence for 28 minutes. Even after that, Apple’s bidders mostly stuck to using the company’s name for its AI, Apple Intelligence.
It’s easy to see why the term AI is like an electrified third rail at a huge public event Like WWDC. I’m sure that when Apple was planning the presentation, they were well aware of the negative connotations and asked presenters to avoid saying “AI” whenever possible.
The term “Apple Intelligence” is based on any good associations people may have with Apple itself. While saying artificial intelligence, or artificial intelligence, makes me think of the movie The Terminator, or the fact that I have a daughter who will graduate from high school next week, and AI will likely take over many of her dream jobs long before she gets that college degree.
Just because Apple didn’t use the term artificial intelligence doesn’t mean it wasn’t woven throughout the first two hours of the WWDC keynote.
Call something you want. KFC changed its name to KFC, but it didn’t stop frying chicken. Remember poltergeist? “You moved the tombstones, but you didn’t move the bodies!” You’ve changed the name you use for it, but it’s still buried under the pool.
I’m resigned to being a Generation X dinosaur on this issue. One clip from WWDC that sticks out to me explains an image editing feature called spatial reframing. A father took a photo of his two children on their last day of school and used this feature to reframe them against a different part of the background, essentially resetting a bad camera angle. Apple Intelligence creates new content to fill the gaps created by this transformation. People online are interested in adding this AI addition to their photo toolbox.
I… He guesses The picture looks marginally better? Is that enough to justify creating content to paint a real picture of a real moment in your kids’ lives?
Not that this photo of my father taken during World War II couldn’t be sharper, but I wouldn’t change a thing.
I have some precious black and white shots of my father when he was a Marine in Okinawa and in Hawaii during World War II. It’s not well framed. It was likely taken by a Marine who had never taken a photography class in his life.
I’m sure AI (sorry – Apple Intelligence) can make it look great and professional. But when I hold these pictures in my hands, I know that every part of them is real, that his uniform, his devilish smile, and his beer bottle are all real. That’s enough for me.
